Joanna Shipp, a dairy farmer from Virginia, is the chair of the National Dairy Board, a position she has held since 2023. She farms with her father, Laird Bowman, in Boones Mill, Virginia, where they milk 225 cows and farm 600 acres of owned and 400 acres of rented ground. She is the seventh generation to be involved in her family’s dairy farm. Joanna is a former Outstanding Young Cooperator and has served on the NMPF YC (Young Cooperators) Advisory Council. Additionally, she has spent years working with the Dairy Alliance to learn more about promotion and bring back valuable insights to her farmer colleagues, emphasizing the importance of promotion and the checkoff.